The Impact of Social Media Visibility Toward Institutional Ownership and Individual Ownership on Indonesia Sharia Stocks Using Instagram Platform

Purpose: This study aims to examine the effect of Instagram user’s response corporate post (likes and comments) toward individual ownership institutional sharia stocks in Indonesia.Design/Method/Approach: The data collection method used is purposive sampling technique. number samples this were 158 companies registered ISSI (Indonesia Sharia Stock Index) having an active account. Data processing using SPSS.26 with Ordinary Least Square (OLS).Findings: results showed that user respond increasing investor stock. interpretation for findings such activities increase visibility company across a more diverse group investors. makes information accessible investors, so they are attracted invest stock.Origianalily/Value: research first social media measure Ownership.